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Female and Male Sport Fans: A Comparison of Sport Consumption Motives

        How big of a fan are you?  There hasn’t been a huge amount of research done on the ‘sports fan’.  What role does sports play in your life and how much do you value your teams’ success?  Those are some of the questions addressed in an excellent study by Jeffrey D. James and Lynn L. Ridinger in the September 2002 issue of the Journal of Sport Behavior.  Their study was based on the comparison of sport consumption motives among female and male college sport fans.  More...