INTERCOLLEGIATE STUDENT-ATHLETE SIGNED MEMORABILIA: STUDENT-ATHLETES' ATTITUDES TOWARD AN UNTAPPED REVENUE SOURCE
Today, student memorabilia has become increasingly popular amongst sports fans. Memorabilia, such as autographed jerseys, balls, and pictures, generates a lot of profit for sellers but student athletes are not compensated for any of it. The purpose of this study was to determine the extent of the market for, and value of, student athlete signed memorabilia, to determine student athletes' perceptions toward signing items that would generate revenue for the university and athletic department, and to formulate solutions that would benefit both the university and student athletes. More...
