FACTORS AND DIFFERENTIAL DEMOGRAPHIC EFFECTS ON PURCHASES OF SEASON
TICKETS FOR INTERCOLLEGIATE BASKETBALL GAMES
The purposes of this study were to identify the factors that apply to
purchasing a season ticket and to investigate the differential effects of
demographic variables on the behavioral factor of individuals holding a season
ticket. A random sample of 402
season ticket holders for an NCAA Division IA men's basketball team was
surveyed, and 172 responses were used in the double equation analysis.
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